OLYMPIC EDUCATION

The Salt Lake Organizing Committee for the 2002 Winter Games embraced urban forestry as its environmental cause. I conceived an integrated marketing campaign intended to educate the public as to the ecological and economic benefits of responsible urban forestry.

The campaign consisted of a branded website, television spots, radio spots, outdoor boards, and a series of print advertisements - 5 of which are shown here. In association with this effort, I wrote educational copy for a number of free-standing legacy kiosks still on display in Winter Park, Utah.




































































Here are two storyboards we developed for presentation. The one with the dog was filmed in Salt Lake City, where I helped direct the production team to preserve the integrity of the execution.

EVANSTON NORTHWESTERN HOSPITAL

A former employer called me looking for some snappy heads for a health care pitch. They wanted to position the prospect's network as superior based on a number of perceived of competitive benefits.

I sent over a three page document loaded with concepts and copy. Below is a taste of the creative developed in support of that pitch, which was very well received.